Shoppers now have full price transparency online and in-store. Retailers and brands need to innovate and automate their pricing strategies.

The rise of the Internet has had a big impact on pricing strategies of retailers. Shoppers now have full price transparency, both online and in physical stores. More and more retailers are starting to adjust product pricing on a daily basis, some even multiple times a day, across 100,000+ products. If retailers - both online pure players as traditional brick & mortar players - want to stay competitive in this dynamic retail environment, they have to innovate and automate their pricing strategy. This is exactly where ADPS comes into play.